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Avon Cosmetics (Malaysia) Sdn. Bhd

by Avon Cosmetics (Malaysia) Sdn. Bhd
985 views @ 07-Oct-2017


This is Avon. A company that for more than 125 years has stood for beauty, innovation, optimism and above all for women.

This is the company that puts mascara on lashes and food on the tables. That fights wrinkles with one hand and Breast Cancer with the other. That knows the value of a perfect lip, but still opens its mouth and speaks out against Domestic Violence and for women's financial independence. This is the company that not only brings beauty to doors, but also opens them. The company that supports 6 million Representatives worldwide.

 

Avon Founder David H. McConnell - Creating the Company for Women

Mr. David H. McConnell - Avon's FounderAvon Founder David H. McConnell offered women a rarity in 19th century America: a chance at financial independence. In 1886, it was practically unheard of for a woman to run her own business. Only about 5 million women in the United States were working outside the home, let alone climbing the ranks of any corporate ladder. That number accounted for just 20% of all women.

On the heels of the Industrial Revolution in the United States, women were mainly confined to jobs in agriculture, domestic service and manufacturing, not exactly glamorous lines of work; the manufacturing sector, in particular, was notorious for its dangerous working conditions. On top of that, women’s wages across the board were a fraction of men’s.

For many women, McConnell would radically alter that scenario. The man behind the company for women was the son of Irish immigrants and grew up on a farm. Yet, it was this young man from rural New York, a visionary leader decades ahead of his time, who would become a pioneer in empowering women. McConnell, a bookseller-turned-perfume entrepreneur, would offer women the opportunity to create and manage their own businesses through what later became known as direct selling.

 

Origins of an Idea

In his travels as a book salesman, McConnell made two important discoveries. First, he quickly noticed that his female customers were far more interested in the free perfume samples he offered than they were in his books. He made these fragrances himself to serve as “door openers” when he traveled from home to home. Second, McConnell saw women struggling to make ends meet and recognized in many of them natural salespeople who would easily relate to other women and passionately market the products his new company would first sell -- perfumes.

 

McConnell's First Sales Representative

McConnell’s first recruit for Avon, then known as the California Perfume Company, was Mrs. P.F.E. Albee of New Hampshire. Not only did he provide Mrs. Albee and other early Representatives with an earnings opportunity when employment options for women were extremely limited, he fostered a supportive environment with a familial feel. (The company newsletter was even called the “Family Album.”) In one of his regular letters to Representatives, he wrote: “All success lies in one’s self and not in external conditions. … Misfortunes are only a discipline, and there are possibilities which often are awakened by them which suggest to us the power and strength we possess, that perhaps otherwise would never have been recognized.” No wonder the Representative ranks rose to 5,000 in just 13 short years.

 

Our products is categorized:

- Color Studio
- Scent Shop
- Skin Care
- Bath & Body
- Lingerie Closet

Other Classified Products